AfterMaster is like having a team of audio experts come in and fine tune your home stereo, TV, or headphones. The new AfterMaster chip optimizes the sound quality from any device, enhancing its fullness and clarity. Essentially, it makes audio sound much richer, like you were listening to uncompressed master recordings on super high-fidelity audio equipment, even if you’re just streaming Spotify through some desktop speakers.
Eight years after the company was founded, AfterMaster has partnered with ON Semiconductor to put its technology onto a tiny microchip that can be built into any device. And superstar Justin Timberlake has just become a co-owner of the company, which should give it a popularity and distribution boost.
We visited AfterMaster’s suite at CES to listen to how much better music and TV sound through its technology. We heard the same tracks played with and without AfterMaster to analyze its exact impact. You can check out the video up top.
From the demo, I’d say AfterMaster gives mid-tones a richer, more textured, robust sound like listening to an album on vinyl rather than a cassette tape. It teases out instruments and tracks so they sound more sonically and spatially differentiated. AfterMaster’s processing can also give sound a less echoey, empty vibe typical of big arenas.
On the negative side, I did feel like the high-tones got a bit muddier, and vocals were absorbed into the mix rather than riding on top. It can also leave some residual sound after bigger bass hits.
The AfterMaster chip works by processing the audio in real-time and tuning it depending on the characteristics of the device. Larry Ryckman, AfterMaster co-founder and engineer on albums by Madonna and Michael Jackson, tells me the chip can counteract deficiencies in audio devices, such as headphones that are too bassy, or small speakers that sound tinny in the high frequencies.
Overall, AfterMaster definitely improves sound on the surface. Some audiophiles might take offense to it messing with what an artist created. But considering how often we listen to music on crappy speakers or headphones, Timberlake might have been smart to jump on a company trying to save our ears.
MEMPHIS, TN (WMC) -
Social media is buzzing with reports that Justin Timberlake and his wife Jessica Biel may be moving to Memphis.
WMC Action News 5 is unable to confirm him coming home, but that doesn’t keep people in the Mid-South from dreaming.
He’s a worldwide sensation with roots in Memphis.
According to Huffington Post sources, neither Timberlake nor Biel want to raise children in Los Angeles. Reportedly, the couple wants to settle down in the Bluff City to start a family.
Truth or not, Memphians are excited.
Kay Gibson said, “He’s hometown and coming back home seems to be really special.”
“That is a great idea. It really needs to happen,” said Katie Isaachsen
“I think it’d be great for Memphis, see him around town,” said Angela Saba. “It’d be great.”
But what’s the appeal and why does it matter?
“He’s adorable and he’s a really good singer and we all have a better chance of meeting him,” said Isaachsen.
The Huffington Post says he wants to move here to get out of the Hollywood spotlight and give his family to a hometown.
That says a lot.
“Saying that it’s not maybe as dangerous as people say it is and thinking that he wants to come here and raise children, it would be good for the city,” explained Tonya Farley.
“Give us an uplifting spirit, hope in this city, enjoyment and entertainment,” Melvin Campbell said. “It be a good thing.”
Justin Timberlake is actually from Millington, TN north of Memphis, leaving many asking if he did move home, where might he live?
WMC Action News 5 found several large homes in Memphis and surrounding areas. Click here to see a slideshow of the five most expensive homes for sale in Memphis.
Memphians however, have their own ideas about where he should live.
“Right next door to me,” said one person. Another said, “In my neighborhood.”
Memphis real estate agent Joyce McKenzie said, “He should live in Collierville or Germantown or wherever he wants to, just call Joyce McKenzie.”
Wherever and whenever they move, almost everyone hopes the speculation is true.
An audio technology Justin Timberlake partly owns is making its debut appearance at CES 2015 in Las Vegas this week.
Though it was unclear whether Timberlake was able to fulfill his earlier plans to attend the state-of-the art consumer electronics show, his Scottsdale-based company, AfterMaster Audio Labs, is very much in attendance.
“We are debuting our chip and our technology,” said Larry Ryckman, president and CEO of AfterMaster Audio Labs. “We are doing demos for an array of technology companies…We obviously think this is the kickoff of our company.”
For AfterMaster Audio Labs, a subsidiary of Studio One Media in Scottsdale, CES 2015 marks a beginning, Ryckman said.
The research and development phase is over, and the product is now commercially available, he said.
AfterMaster created technology that makes audio louder, clearer and fuller, Ryckman said.
“This is not a subtle effect,” he said. “Anything that is audio, when it goes through our process, sounds significantly better across the board.”
The company has partnered with ON Semiconductor, which has essentially taken the AfterMaster technology and put it into a chip, Ryckman said.
The product can be used in such devices as cell phones, tablets, sound bars, computers, televisions, headphones, even clock radios, Ryckman said.
Enter CES 2015, one of the biggest, most respected trade shows for introducing innovations in consumer electronics.
Timberlake, the multiplatinum Grammy-winning pop star, was originally expected to participate in the demonstrations, Ryckman said. However, it seemed his plans may have changed.
“Justin Timberlake is not only a partner he is also a businessman who believes in the technology,” Ryckman said.
Described as an audiophile by Ryckman, Timberlake came on board last year after listening to enhanced and remastered sound.
Kate Hudson didn’t cry herself a river after Justin Timberlake decline her call. Instead, she enjoyed a good ole hardy laugh.
“This is what it looks like when you Face Time random names on your brothers phone,” the 35-year-old actress captioned a photo on Instagram Tuesday of her laughing hysterically with two pals as her brother, Oliver, sits nearby smiling. “@justintimberlake denied our call … #ChristmasColdCalls”
Hudson is currently in Colorado with her family, celebrating the holidays afterrecently splitting from her ex-fiancé, Muse rocker Matt Bellamy, after four years together. The couple has a 3-year-old son named Bingham.
“Home for the holidays. Hope everyone is having a beautiful holiday season!”she captioned a photo standing in between two of her brothers. “#lovemybrothers #colorado #BroncosKickedSomeA-Today #winterwonderland #BeautifulChristmas”
As for Timberlake, he may have missed the “Wish I Was Here” actress’ call because he’s currently wrapping his 20/20 Experience Tour.
first and foremost happy new year to all!…. I hope you all had a wonderful time last night in whatever you may have done to ring 2015.
now onto the real post haha. As you all know Justin has taken up a 2 day recidency at the MGM grand hotel and casino in Las Vegas to close out his 20/20 world tour, so what better way to start tthe new year right ? well here are a few pictures of the timberlake clan leaving LA to head for Vegas.
Hes on tour and has a pregnant wife….
Yesterday ex nsyncer lance bass said I do, and when justin received his invitation he said I do not. lol JC and Chris attended the nuptials as well as other celebrities to celebrate with lance.