Justin Timberlake‘s William Rast lifestyle company is heading to South Florida.

The company’s fourth store — and first outside California — is set to open in mid-August at Aventura Mall.

The denim fashion concept was launched in 2005 by the singer-actor and his business partner Trace Ayala, a childhood friend. The company has expanded to include leather, woven and knit styles for men and women.

According to its website, the clothing line puts a contemporary twist on its roots, which it describes as “American denim heritage and biker culture.”

Early Monday on williamrast.com, a men’s black jacket was priced at $235 and a Julian relaxed straight Oakwood pair of denim jeans was $155. Sadie straight leg engine denim jeans for women were selling for $165.

A footwear collection is expected to launch in early fall and an eyewear line in early 2011, a company spokesman said in an e-mail.

William Rast has three stores in California and plans to open as many as 20 more stores in the next two years. The brand is also sold in specialty boutiques and department stores including Nordstrom, Saks Fifth Avenue and Neiman Marcus.

There’s no word yet on whether more South Florida locations are on tap for the brand.

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