Staying relevant in Hollywood requires more than just a killer role or a strong set of pipes. A-listers are lending their names, images and hard work to products and endeavors that expand their brand and boost their bank accounts. USA TODAY hands out grades to the stars who are hard at work growing their empires.

Justin Timberlake, 29

Multi-tasking grade:  A+. A true jack-of-all-trades.
Primary career: Singer
Side jobs: Actor, fashion designer, spokesmodel, restaurateur, golf course owner, liquor creator
Working it: Since going solo in 2002 with his multiplatinum debut album, Justified, the curly-haired wonder has become a one-man brand. He and best friend/business partner Trace Ayala launched New York restaurant Southern Hospitality in 2007, and last year, he released his own brand of tequila, called 901 after the area code of his hometown, Memphis. He returned to Tennessee last summer to open an eco-friendly golf course and has shown his William Rast line of men’s and women’s apparel for several seasons at New York Fashion Week. He continues to make a name for himself as an actor and multi-tasker, winning two Emmys for his work on Saturday Night Live, starring opposite ex-girlfriend Cameron Diaz in Shrek Forever After and the upcoming Bad Teacher, and last week launching a new women’s perfume for fashion house Givenchy.

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