901 Silver
Tequila, the rapidly expanding ultra premium tequila brand launched earlier
this year, announced today a multi-year agreement with Live Nation, the
world’s largest live music company, which makes it the official tequila
sponsor of the majority of Live Nation venues throughout the United States.

The agreement between 901 Silver Tequila and Live Nation marks the first time
that the liquor brand has entered into a multi-platform sponsorship deal of
this kind and gives the ultra premium tequila access to an unparalleled
audience of music and entertainment fans, a key segment of the brand’s loyal
consumer base. As part of the package, 901 Silver Tequila also gains access
to tickets, in-venue visibility on Live Nation’s in venue video network, as
well as signage placement as the official tequila sponsor in Live Nation
venues throughout the country.

“We are thrilled to be aligned with an entertainment industry leader such as
Live Nation. They exemplify the forward thinking direction that the 901 Silver
brand embodies,” says 901 Silver’s President Kevin Ruder.

“901 Silver has quickly established itself as a favorite among tequila
aficionados and we are proud to provide Live Nation’s sponsorship platform to
help promote their brand,” said Michael Rapino, President and Chief Executive
Officer of Live Nation.

ABOUT 901 SILVER TEQUILA:
It’s Always…..made from 100% Blue Weber Agave
It’s Always…..triple distilled
It’s Always…..hand crafted
It’s Always…..ultra smooth

ABOUT LIVE NATION:
Live Nation’s mission is to maximize the live concert experience. Our core
business is producing, marketing and selling live concerts for artists via our
global concert pipe. Live Nation is the largest producer of live concerts in
the world, annually producing over 22,000 concerts for 1,600 artists in 33
countries. During 2008, the company sold over 50 million concert tickets and
drove over 70 million unique visitors to LiveNation.com. Live Nation is
transforming the concert business by expanding its concert platform into
ticketing and building the industry’s first artist-to-fan vertically
integrated concert platform. The company is headquartered in Los Angeles,
California and is listed on the New York Stock Exchange, trading under the
symbol LYV. For additional information about the company, please visit
www.livenation.com/investors.

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