Powered by Affiliationally
 |
|||
|
|||
 |
|||
 |
|||||
|
|||||
|
|
|||||
 |
|||||||
|
|||||||
|
|
|||||||
 |
|||||||
|
|||||||
|
|
|||||||
 |
|||||||
|
|||||||
|
|
|||||||
Hollywood’s Moguls In The Making
Who has more power and success than a world-famous actress? Simple: one who also has a successful music career, clothing label, line of perfume and restaurant. Better yet: someone with all these things who’s also very young.
No one knows this better than musicians these days. While movie and television stars have been branching into retail and licensing for decades–consider Elizabeth Taylor’s fragrances and Cheryl Teigs’ line for Sears–musicians are now leading the celebrity retail push. “I think musicians need to look for more sources of income. The old record and CD business has pretty much disappeared,” says Stone. “Musicians are looking for other legs of their marketing table so that they can have a broader career.”
Expanding into several industries is de rigueur. “It’s not just important–it’s imperative in this market,” says Howard Bragman, a public relations executive and the author of the upcoming Where’s My Fifteen Minutes? “You got this brand, and it’s got a personality and you have to get as many income streams as you can.”
That’s why Curtis Jackson, aka 50 Cent, was at the top of our list of Hollywood’s moguls in the making. Thanks to some savvy investing, Jackson’s stake in VitaminWater earned him nine figures when Coca-Cola (nyse: KO – news - people ) bought the brand in 2007. The G-Unit line of clothing and the G-Unit record label that he started with his manager Sha Money XL in 2003 also bolsters his bottom line. A signature scent is reportedly in the works.
Beyoncé Knowles is second. Famous thanks to her vocal chops, her distinct style and strong presence has allowed her to translate her fame into the fashion and film arenas, as well. As an actress, she was in the holiday sensation Dreamgirls, which earned $154 million worldwide. Her label House of Deréon, which had a slow start, had wholesale sales over $10 million last year.
Another remarkable young mogul musician is Justin Timberlake. Timberlake’s FutureSex/LoveShow tour grossed $127 million in 2007 and reached millions of living rooms with an HBO special. Non-musical ventures include the William Rast clothing line, the BBQ restaurant Southern Hospitality in New York City and record label Tennman Records.
In an attempt to identify these moguls in the making, we took a look at Hollywood’s top earners under age 35 with significant income from more than one industry with the potential to grow as celebrity powerhouses deep into the century.
Aside from talent, they have other things in common. Almost all the members on our list have a perfume line and/or a fashion endeavor on their résumé. While perfume is a relatively painless and fruitful way to build a celebrity’s brand, fashion is a complicated and fickle business. A clothing brand must introduce new collections for every season, has to fight for retail floor space and operates with relatively limited advertising. The runways are littered with the ghosts of lines that have petered out–Eve’s Fetish line, Sean Comb’s line for women, and, though through no fault of the stars, the various celebrity lines attached to Steve & Barry’s.
Two stars that have weathered the fashion industry’s furor are Mary Kate and Ashley Olsen. They were the first young stars to tap into the retail power of young girls with their licensed line in Wal-Mart (nyse: WMT – news - people ) that ended earlier this year after nine years on the shelves. The actresses have now parlayed their fame and talents into creating adult fashion lines–and celebutante favorites–The Row and Elizabeth and James.
Of course, the celebrity marketing and branding machine that seeps into nearly all corners of retail is mutually beneficial. The celebrities boost their earnings and capitalize on their fan base while the retailers end up with an exclusive product. “It ties into consumer aspirations,” says Michael Stone, president and chief executive of The Beanstalk Group, a brand licensing agency and consultancy.
That’s not all. In order to strengthen a celebrity’s brand, business ventures and licensing deals must match the star’s personal attributes, beliefs and style. “It’s got to be more than commerce,” says Bragman. “It’s got to be believable.”
Popularity: 1% [?]
Related posts:
Thanks for the article.
Of course, our Justin is already a mogul, but it’s nice of Forbes to annoint him as a future mogul.
There are new pics of Jessica with her brother so they are back to LA i guess.
No ring guys relax now they are not engaged
Please let me know wrere u sow this?
yes justin is a versatile person and is a very professional businessman. i wish he had his own line of perfume too. btw biel’s brother is quite hot unlike his sis.
That’s great that Justin is already a mogul! The article should have also said that he is an actor, golfer, and does charities.
I saw the pics of Jess. Her bro is attractive but he isn’t that special either. I don’t want to be mean or insult (sorry if I am offending anyone) but honestly my gaydar goes off on him. I think he actually looks a bit feminine, def. more feminine than his sister while she can look manly.
I saw the pictures too and I think he’s ugly,and my gaydar didn’t go off about him but with her it does. .She’s not pretty either,and she is looking manly in those pictures.
Talking about the London Film Festival coming up
Speaking of red carpets, word is that Justin Timberlake is coming as girlfriend
Jessica Biel’s guest for the screening of her new film, Easy Virtue. He can stay in the city as long as he likes.
Jessica looks good in the new pictures
^If you say so. I don’t think so either.
How would someone know if Justin is going as Jessica’s guest? Is someone leaking info again?
lol im just posting a article that said that. I wish he wouldnt go
^ why dont you want him to go
well guest i dislike jessica so i wish he wouldnt go but i do respect u for liking her.
ok
This was a very nice article, thank you Jess for posting it
It’s just an article. Maybe he will go. Maybe he won’t go. But if he does goes it’s obvious that someone is leaking the info.
justin timberlake will support his jessica. that’s what wonderful boyfriend’s do when they’re in love. Jessica is very beautiful, and she likes to workout. justin told ellen she’s a beast in the gym, and I’am very happy about it with his sexy smile. Justin and Jessica.
^If you say so. I don’t think so either.
How would someone know if Justin is going as Jessica’s guest? Is someone leaking info again?
Yes I believe someone is leaking info again because thats the only way they can get there name in the papers.
I still think calling her a beast is kinda mean…no matter what way you take it lol
new justin song clip!!! “steppin out tonight” has leaked ya’ll….JT is feeling the groove
link:http://www.zshare.net/audio/2037510552cd2813/
^ I agree Justin calling her beast was not compliment ,and him telling oprah the only I can tell you about her is she smells good wasn’t one either.
Everyone has a right to choose….regardless.
and him telling oprah the only I can tell you about her is she smells good wasn’t one either.
Wasnt Justin joking when he said that on Oprah
You guys should know by know when Jusitn is joking lol
*know it by now
regarding the beast comment, he was referring to how she was in bed. and that was a joke
Yeah justin was joking saying those things. But her smelling good cannot be considered a real compliment. Its nice but its not the same as saying i love her lol. I remember after the oprah and ellen interview people saying how much in love he is but the fact is he said the same or similar things in the interviews during the time he was with cameron. In my opinion this relashionship is more sexual than love. Its lust and if its just that it wont last long. But then this is just my opinion.
There are rumours that he gonna be on red carpet with Biel in her London premiere. If they do walk the red carpet as a couple then i might be wrong about their relashionship. We just have 2 wait and see.
we’ll see mariah. I highly doubt that he will do that.
Hey guys have u seen Britney new video? WOW she’s back and she’s soooooooooo hot! Jessica is NOTHING compared to her! Justin….aaaaah…never mind
I think people know when Justin is joking but what he said wasn’t a compliment either if thats all he has to say about her then thats sad.
Someone over at JJB said they met Justin and Jessica at that Obama rally Today
is that thing in vegas?
There are rumours that he gonna be on red carpet with Biel in her London premiere. If they do walk the red carpet as a couple then i might be wrong about their relashionship.
I don’t think he is going to walk the red carpet if he goes to London with her. He will probably just be backstage if he goes.
Someone over at JJB said they met Justin and Jessica at that Obama rally Today
Does she ever leave him alone? lol
Are you guys for real? LOL
Do you guys purposely misunderstand everythng Justin does, or are simply not able to comprehend things?
Let me correct you guys on just a few things.
1. Justin said Jessica was a beast in the GYM, not in BED as someone suggested. And that means she likes to workout.
2. Justin saying “all I can say she smells good” IS a COMPLIMENT.
How one can think smelling good is not a compliment I will never understand. LOL Justin’s statement was his humorous roundabout way of admitting how much he likes his girlfriend.
I have realized maybe some of you guys are Britney fans, and if so, I can see why this forum is so full of ridiculousness. You guys need to go get some sense!
lol liz are u for real?
Yes him saying she smeels good is a compliment. But what i meant is that is not the Best compliment u can give to a girl people say he is in love with lol. And no not all people here are brit fans so maybe u are the one being ridiculous?
I didn’t think him saying she smelled good was an insult but I didn’t see it as him admitting how much he liked her either.
I am definitely not a Britney fan either!
^I agree with Kim,and I have never been a Britney fan.
There also a pictures of them over at jjb
Justin Timberlake isn’t one of those political celebrities, the oft-derided limousine liberals who seem to think an Oscar is a doctorate in public policy. He is, he says, just a guy who feels strongly about the upcoming election, as do so many others.
“I’m not here as some dude who writes goofy songs,” the superstar pop singer said today from the stage of the amphitheater at the Clark County Government Center.
“Me and Jess, we’re here as Americans. We’re here as humans because this is something we had to do. We’ve never publicly endorsed before. But we’ve never been so inspired by one person.”
Timberlake and his girlfriend, actress Jessica Biel, stopped by the free public rally to urge support for Democrat Barack Obama, especially among the young voters that make up Timberlake’s fan base but historically do not register or vote as much as other age groups.
JUSTINS NEW LEAKED SONG STEPPIN OUT TONIGHT IT PRETTY DARN GOOD.
http://uk.youtube.com/watch?v=ewRh16dEO2k
It was HIS event. Did she really have to be there? lol
^ does it really matter?
Not really. I’m just sick of seeing her face. lol
^lol. Same here.
^I agree with both of you ,but we know she would be there becaause she needs the press.
^Yea.
She’s looking all smug again. lol